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The
Milan Politechnic
Consorzio POLI.design
Federmobili - Federazione Nazionale Commercianti Mobili
e Arredamento
"MANAGER
D'INTERNI DEL PUNTO VENDITA"
Quarta
Edizione
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This course
structured into 5 modules is aimed at:
- young school leavers or new graduates who intend to work in the furniture
sector
- sales personnel/interior designers of furniture stores
Course
Fees:
- Module A + B + C + D + E 4.200.000 Italian lira + VAT
- Module A + 3 modules of choice 3.700.000 Italian lira + VAT
- Module A + 2 modules of choice 3.200.000 Italian lira + VAT
ENROLLMENTS RECEIVED BY 30/04/2001 WILL BE GIVEN A DISCOUNT 200.000
ITALIAN LIRA
PROGRAMME
MODULE A: BASICS (24 hrs)
16-17-18 MAY 2001
Contents
- the furniture distribution system
- the art of furniture- store management
- Gli scenari dell'abitare
- new concepts in furnishing productstypes of points of sale
- marketing for furniture stores
Tutors
Dell'Acqua Bellavitis, Massimo Castagna, Enrico Marelli, Francesco
Morace, Mino Politi |
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MODULO
B: STORE DESIGN AND CREATION B (24 hrs)
27-28-29 JUNE 2001
Contents
- Store design
- Store design lighting
- The language of Interiors
- Materials
- Furniture design project
- New trends
- Case history: Feng Shui
Tutors
Arturo Dell'Acqua Bellavitis, Massimo Castagna, Matteo Fiore, Andrea
Manfredi, Marco Turinetto, Viviana Haddad, Valeria Iannilli
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MODULO
C: ECONOMICS AND MANAGEMENT C (24 h)
26-27-28 SEPTEMBER 2001
Contents
- Positioning of store
- Marketing
- Service
- Store management
- Problematic sales issues
- E-commerce
- Study of the sector
- National Work Contracts
Tutors
Antonio Catalani, Enrico Marelli, Mino Politi, Federico Provinciali,
Roberto Maida, Laura Molla, Adriano Sereno, Alvise Scognamiglio
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MODULO
D: COMMUNICATION D (24 h)
24-25-26 OCTOBER 2001
Contents
- The co-ordinated image
- Storefront communication
- Store windows
- The approach of visual merchandising
- Designing and creating events
- The virtual store
Tutors
Diana Eugeni, Enrico Frascati, Angelo Giuseppe Fronzoni, Valeria Iannilli,
Roberto Maida
MODULO
E: SELLING (24 hrs)
28-29-30 NOVEMBER 2001
Contents
- The new consumer
- Sales techniques: theory and practice
- The Psychology of selling
- Work organisation: methods
- Creating loyalty
- Creating and managing a portfolio of customers
- the product chart
Tutors
Antonio Catalani, Alessandro Cavazzani, Roberto Maida, Alvise Scognamiglio,
Fabio Cabrini
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Download
the subscription form (36 KB).
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for further
information :
Dr.ssa Laura Molla
Tel. 0039 02 76001403 - 7750272
e-mail l.molla@federmobili.com
www.federmobili.com
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